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Consumer Research to Inform Design of an Effective Deposit Return Scheme - EV0488

Qualitative and quantitative social research to run in parallel with the Deposit Return Scheme consultation to understand how consumers are likely to respond to a DRS. More specifically, the project explores:
-Maximum acceptable deposit level
-Potential return rate at different deposit levels
-Where people buy and consume drinks and dispose of containers, so return mechanisms can be appropriately located
-What are barriers to appropriate behaviour, and how these can be overcome
The objective of the research is to understand how consumers in England and in Wales are likely to respond to a Deposit Return Scheme: what are their attitudes towards a DRS and how can the scheme be designed to best fit with practices, habits and decision-making to optimise its effectiveness? Findings published here are for England. A separate report is published for Wales.
Project Documents
• FRP - Final Report : Research to inform the design of an effective deposit return scheme-England-Final report   (3227k)
• ANX - Annex : Supplementary tables-England-Adult data   (4890k)
• ANX - Annex : Supplementary tables-England-Child data   (786k)
• EXE - Executive Summary : Research to inform the design of an effective deposit return scheme-England-Exec Summary   (237k)
Time-Scale and Cost
From: 2018

To: 2019

Cost: £234,488
Contractor / Funded Organisations
TNS UK Limited of Kantar Worldpanel
Environment Litter              
Fields of Study
Sustainable Consumption and Production